To rank high in Google requires detailed attention to giving Google what it wants. The process is referred to as search engine optimisation or SEO. Follow these tips and you will be on your way to achieving that high ranking.
- The most important requirement for good SEO is to write relevant and unique content on your web pages. Relevant content is specific to the page title and does not wander off into other areas. That is important because the searcher wants to see something relevant to the search query.
- Your page content should be based on your keyphrase so it is important to get your keyphrase right. Many thousands of pages have been written on this subject but just consider the starting point. What will searchers look for?
- Suppose you are promoting a website for scuba diving. You could choose the keyphrase “scuba diving” but that is a very broad keyphrase and is not generally recognised as particularly commercial. In other words people searching for scuba diving may be looking for any one of hundreds of scuba diving items. They might want lessons or equipment or expedition opportunities.
It is far better to use a keyphrase that is more specific to a narrow requirement. For example a search for "buoyancy control device" is only likely to be searched for by somebody wanting to purchase such an item.
- Do some research - find out what your competitors are doing. Search for your keyphrases and explore the sites that come up in searches. Check the keyphrases people used to find the page. Look throughout the website and see the page keyphrases. Then think how you can improve on what they are doing.
- Make your page content very readable. It should demand attention and not just be a boring generalisation of your subject - it should be creative. Fill it with interesting facts and figures. Add an amusing story or something controversial. Whatever you do don't expect people to read just because they have landed on your page. They are looking for good information that they have not seen anywhere else. They want to get value from you and when they do they will not search for other pages.
- Your title and meta description tags in the HTML code for your web pages tell the search engines a lot about your website. Don't use general type titles. Be specific to each page as that is an opportunity for you to get individual pages ranked. Keep the title length within that required by Google, currently 66 characters and spaces. Meta descriptions should be within 170 characters.
- Google wants to navigate your site so that it can understand what it is about. The best way to help Google with this is to provide a sitemap. There are tools online that build a sitemap for you and keep it up to date.
It takes time and effort to make your website search engine optimised but when you do then you will rank high in Google.